They say almost everyone says they want to write a book some day.
I’m starting to think the same is true about wanting to have an online business. I hear it all the time when I tell people what we’ve been doing for 15 years.
We operate an informal survey asking just one question that I send to people on my email list after about six months.
The question is; What is the single biggest obstacle preventing you from starting to build your own online business this month?
The most common answer we receive is, “I don’t know what business to pick.”
That’s fine. I get that. Few people would have a spontaneous answer the first time they were asked about what they want to do as a business if they could do anything.
What I don’t understand is how a person can let that thwart him year after year when the answers are at his fingertips.
I think the deeper answer is that that most people aren’t used to having an entrepreneurial mindset. Sometimes you see this referred to as ‘problem solving’ or ‘adding value’ but it all comes down to using some creativity to think of how you could operate a business that people would happily pay for.
When I work with clients we talk about coming up with a product or service offer that would cause a prospect to say, “Shut up, and take my money!” when you are describing it to him.
As an example, Connie stumbled over a article (there are hundreds like it online) that was titled 286 Time Saving Tasks to Outsource to a Virtual Assistant.
Personally, my client demographic is older and more affluent so I wouldn’t steer them towards just being a virtual assistant, although it’s perfect for that grad student now living in Thailand and wanting to make some regular income online while touring Asia. (And Connie and I realized that between the two of us we know how to do 100% of these 286 examples. Ha! That’s what 15 years working online does.)
But here’s what I mean by having an entrepreneurial mindset. You can take points from anywhere in the list and brainstorm an entire business from just a few points.
Here are the article’s suggestions of how to be a virtual assistant in the Webinar niche.
Now, there’s nothing special about the webinar business, per se. But if I had a client who was really enthralled by the power and value of webinars and wanted to be in that particular business we’d look for ways to build something with serious potential.
First of all, anybody can learn a huge amount about webinars just by taking some. If you signed up for two or three a week you’d see pretty fast what makes them effective and what makes them painful. In a few weeks you’d have a very educated opinion of what elements they need in order to be successful.
You could create a package of services that are bundled together to help the companies and individuals that are presenting webinars to get more attendees and ultimately more sales. These might include:
- Helping them re-purpose their webinars into written PDF’s for free download, use the presentation slides at SlideShare.com, place the recorded webinars on YouTube, Vimeo and other sites. This multiplies the exposure of an otherwise one-time webinar
- Creating and placing ads for the webinars on FaceBook and Twitter using potent words and phrases you have researched and know are effective, thus increasing attendance
- Running campaigns to spread organically via social media groups specifically interested in the topic of the webinar
- Contacting influential bloggers in your client’s niche and related niches and ask them to mention or cross-promote the webinar
- Creating a short teaser video showcasing the highlights of the webinar
- Finding related affiliate offers your client could capitalize on before, during, and after the webinar
- Providing coaching to nervous or first-time webinar presenters who make common mistakes and audio gaffs
- Being the “audience” for a practice run of your client’s webinar
- Writing effective and persuasive follow-up email messages to send after the webinar
- Suggesting better tools, services, and products to your clients that also pay you an affiliate commission
Done well, these services are gold. Any serious webinar marketer would welcome this help.
Now you’re not just a virtual assistant. Now you’re The Webinar Genius! (as of this writing TheWebinarGenius.com is an available domain. Ha!)
Now you have a complete webinar service business that you can grow. And it’s easy to find new clients because they are promoting their own webinars in a highly visible and easy to find way. You simply write to them and offer your services before their launch day, or you contact them after their webinar and explain how you can re-purpose what they have, and make their next webinar much more effective.
Down the road, you train a few of those grad students touring Thailand how to do all the above and your business can scale up to the limits of your ambition while others do most of the work.
Let somebody else be a mere virtual assistant for small money – with an entrepreneurial mindset you can be The Webinar Genius. Or some other genius. Or something completely different but of your own choosing.
With an entrepreneurial mindset you can take any part of that list of 286 tasks and brainstorm an entire business. One that could make many times what your current job pays you. One that you own 100% of and never have to ask permission to change anything.
You can build a business that makes you spring out of bed in the morning and enjoy building and running something meaningful to you, something that leverages your skills and passions.
There is a two trillion dollar thriving economy online and these are still early days. It’s growing faster than any other economy. The opportunities are overflowing.
For the sake of your deepest dreams and aspirations, stop telling yourself “I don’t know what business to pick” and reach out for some assistance.
The best line I heard from Tony Robbins was, “When would now be a good time?” Ha!
If you want some help, I’m ready now. Because this is what I love doing.