Recently I had a couple of conversations with people who have been thinking about starting an online business for several years, but now they wonder if they might have waited too long. Their main concern is that virtually all of the profitable niches are already filled with people who got there first.
It’s understandable for people to wonder if that might be the case. The sense of ‘newness’ to the whole world of online commerce is largely behind us. And so much of our culture thrives on novelty and fascination with the latest ‘hot trend’ that people are conditioned to think opportunities are fleeting.
But anybody can find reams of research about the growth of the e-commerce marketplace and projections into the future. This is no fad or fleeting trend. Technology in general and the Internet in particular, have changed the business world and daily life in permanent ways.
This magnitude of change has happened before in human history with the advent of agriculture, with industrialization, and with electrification. This time there is a significant new element to the revolution – the changes are affordable and accessible to the little guy, the individual. Virtually anybody with enough money to buy a flat screen TV or a 15-year old car has the capital and the opportunity to build a better life for himself and his family by entering the e-commerce marketplace as a producer instead of only a consumer.
Look at the year-over-year growth of these top 10 e-commerce countries based on projected 2015 web sales:
The countries in bold type are countries that speak English as their native language, just as you and I do.
Those English-speaking countries show a weighted average gain of 14.2% on the $500-billion dollars they trade online. Do you know any half-trillion dollar economy of English-speaking people that is expected to expand by even one quarter of that rate in the next year? The reality is many large economies are expected to shrink!
So where is the #1 place to earn a living? Online.
Where could a person even look on this planet to find a country with better economic prospects than the Internet marketplace? The e-commerce economy has annual growth that is stellar.
But, Is It Too Late?
Any economy that is growing at 14% annually is not a place where the opportunities are vanishing, it’s one where they are expanding. The proverbial pie is getting bigger and more inclusive at a fantastic rate. Right now online, these are “the good ol’ days.” This is the time people will talk about in 50 years as being when the little guy could jump in and make a great living with relative ease.
The ‘too late’ worry is really no different than a person being born in 1950, 60, or 70 and thinking he was too late to build something successful in an expanding economy. There is always a demand for good solutions to problems.
And when you consider the concept of building your own nano-economy, and of possibly operating a business using the Micro-Marketing model, you can see that you only need to capture a trifling portion of this massive, expanding economy in order to thrive. It’s like filling your canteen from Niagara Falls.
The big picture is that running a lucrative, durable business online is virtually the same as it has been for centuries of commerce. You just need to offer a legitimate solution to a common problem or challenge. Most of us are already equipped to do that and have been doing so in one or more capacities since we became adults.
I believe every person walking down the street has knowledge, experience and abilities that can help other people. Now, because of all our new technologies, that person can turn his or her abilities into an online business that can deliver a very substantial, portable, durable income they own and control.
The ability to do something of value for another person is a fundamental law of human existence. It’s never too late for that.
Pete Sisco & Connie Brentford